Visual Identity & Branding
User Experience & Interface (UX/UI)


Transforming the PenhaS app into a visually appealing sanctuary, our design team at Colletivo created an empowering user experience for women in need.

Visual Transformation
User Experience Optimization
Brand Identity Development

Colletivo design team embarked on the mission to enhance the PenhaS app, providing a visually captivating and intuitive user experience for women facing danger. We meticulously crafted the logo and icon, incorporating handwritten elements and rounded aspects to evoke a sense of embrace and protectiveness. Every design element was carefully considered to ensure the safety and well-being of women in vulnerable positions.


Our challenge was to create a visually appealing and user-friendly interface for the PenhaS app while maintaining its core purpose of providing discreet assistance to women facing violence. It required thoughtful consideration of every design element, including the logo and icon, to ensure a sense of safety and empowerment throughout the user experience.

Design challenge: Enhancing the app's visual appeal while prioritizing the safety and empowerment of women.

By strategically infusing the PenhaS app with captivating design choices, including the logo and icon construction, we transformed it into an inviting and empowering platform. The handwritten elements and rounded aspects of the logo evoke a sense of embrace and protectiveness, while the overall visual aesthetic creates a safe and trusting atmosphere. The user experience was designed to instill confidence and provide a supportive space for women seeking help.

Design solution: Creating an empowering and visually safe space for women in need.

Colletivo's collaboration with AzMina resulted in a visually captivating and user-friendly PenhaS app. Every design choice, from the logo construction to the overall aesthetic, was made to ensure the safety and well-being of women in vulnerable positions. We aimed to empower them through thoughtful design, providing access to essential resources and a supportive community. The PenhaS app stands as a sanctuary, embracing and protecting women as they navigate their journey toward safety and empowerment.

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Sonos.Press 23'

Interactive Poet at Jam3

Meta Quest Pro Website

Interactive Poet at Jam3

Havas IDVerse

Visual Strategist at Colletivo